Audience needs and lifestyles Print and Soap

Task 1 Some news papers are, The sun, Daily mail, News of the world, Evning standerd, metro, Daily Express, daily telegraph and the daily star. Task 2 These can all be sepereted into tabliod or broadsheet depending on ehat there main focus is, for example hard news is serious stories and soft news is stuff like celebraties. Task 3 Some examples of news storys and wether they are hard or soft news; N'Dubz have a No.1 Single. Type of story; Music and it is soft news David cameron makes a speech about Europe; Politics and it would be classed as hard news The cruis ship that sank; Tradgic and it is hard news The Madalin Macan story: Tradgic/Kidnap and it is hard news The London Riots; Tradgic/Theift and it is hard news Katy perry and Russel Brand divorce; Celebratie and it is Soft news Task 4 The articles are in-depth: Broad sheets Easy to ubderstand language, short words: Tabloids In-depth. Go deeper with stories: broadsheets Cover stories briefly: Tabloids Often physically larger: broadsheets Long articles: Broadsheets Lots of pictures: Tabloids Long Words and sentences: Broadsheets Task 5 News paper Hard news or soft news Tabloid or broadsheet The sun: Soft Tabloid Daily Maily: Soft Tabloid News of the world: Soft Tabloid Evening standerd: Hard Broadsheet The metro: Soft Tabloid Task 6 In which cities is the metro avalable?: London manchester where would you find a copy?: Train stations A. Age- 20+ b. Sex/gender- Both C. Regionality?: big cities D. Class?: middle/ buissness class E. Ethnicity/race?: all 4. were would they read it?: on the train/ bus 5.Hard news or soft news?: both 6.tabloid or broadsheet?: tabloid 7.how many people that read it everyday?: thousands 8.how does the paper get money?: through advertisment 9.More people will read it because it is free 60 seconds to make a list of as many newspaper as you can, The Sun, The Daily Mirror, The Daily Star, The Evening Standard, The Telegraph, The Guardian, Metro, The Daily Express, The Financial Times, The Times TASK 2 Finish the 2 sentences below, describing in one sentence what Hard and Soft News are: Hard New is serious news - politics/war Soft News is child news (Arts, Celebrities, Entertainment) Try to use these words: Crime, Art, Entertainment, Politics TASK 3 1. In the first column make a list of 6 types of news story. 2. In the second column, say what types of story it is. 3. In the third column, say if you think the news story is Hard News of Soft News. 4. The first 2 have been done for you. TASK 4 Read through the following statements/sentences. After each one, write whether you think the statement is true of BROADSHEETS or TABLIODS. The first one has been done for you. 1. The articles are in-depth Broadsheets. 2. Easy to understand language, short words Tabloids. 3. In-depth. Go deeper with stories Broadsheets. 4. Cover stories briefly Tabloids. 5. Often physically larger Broadsheets. 6. Long articles Broadsheets. 7. Smaller size, easier to carry Tabloids. 8. Long words and sentences Broadsheets. TASK 5 Have a look at the list of newspapers you made for Task 1. Using your iPOD Touch go to the websites of 6 of these newspapers. Fill in the table below, giving the name of the newspaper, and whether you think they do mainly Hard News or Soft News. Then, write in the third box whether you think the newspaper is a Tabloid or Broadsheet. TASK 6: CASE STUDY: THE METRO NEWSPAPER Using your iPOD Touch, research online for information that will help you answer these questions. Write your work in your book, under the title: “Print Audience Needs and Lifestyles Case Study: The Metro Newspaper Before next week’s lesson, write the questions and answers onto your blog. 1. In which cities is the Metro newspaper available? London, Manchester 2. Where would you be able to find a copy in the morning? Train Stations 3. Whoa re the target audience? Who is the newspaper aimed at? Break down the target audience in terms of: A. Age - between 20 plus B. Sex/gender - both C. Regionality (where in the UK do they live) big cities D. Class/Status (e.g. working class or professionals, like doctors) middle/business class. E. Race/Ethnicity - All 4. Give three examples of when and where people read Metro? on the train/bus, breaks 5. Does the Metro contain Hard News or Soft News? Both, 6. Is the newspaper a Tabloid or a Broadsheet? Why do you say this? Tabloid. 7. How many people read the Metro every day? most people. 8. The Metro is a free newspaper. How is it able to not charge people to read it? They get money through advertisements. 8. How does this being a free newspaper effect how many people read it? As it is free they will get a lot of readers. In modern papers such as metro there is a section where singles will be searching for a partner with a small picture that is not very clear. But on the metro website were singles search for a partner , the picture are alot clearer and there are more and alot more detail about the person due to hyperlinks.

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