Niche Market

Niche Marketing is focused, targetable portion of market.

BBFC - British Board of Film Classification

The BBFC - The British Board of Classification deals with allowing films to be certain age certificates due to violence, sex, language and drugs with in DVD's, Video's, Video Games under the Video Recording Act 2010.

The BBFC ( British Board of Classification ) was established in 1912.

This is the logo for BBFC.

Some TV programmes are certificated before being put on for the public such as Doctor Who. Doctor Who is also on DVD and it has to be certificated by the BBFC as there is mild violence and language. 

Changes in Content - Print

The Daily Mail - 1960



In this picture of the Daily Mail - 1960, you can see that there is no colour. Furthermore there is no mention on any celebrities. On the front page they have tried putting as many stories on it as possible. The stories what hit the front cover are about a 16 year old bride saves husband from jail, £1,200m rail write off -Taxpayers to take over seats fares will go up and Britain save Red Crew. The stories are written in depth and are very heavy filled with information on the story.

The Daily Mail - 2012



In this picture of the Daily Mail - 2012, you can see there is good quality picture in colour. In addition there are front cover stories about celebrities. In the Daily Mail 2012 newspaper you can see that there are only 2 stories and a booklet about Alesha Dixon's LA Fitness tips. The stories are not so much in depth writers have realised that it bores the reader and makes them not to stop reading the article.

Audience needs and lifestyles soap

Audience needs and lifestyles Soap on Prezi

The internet has influenced many people because if you have missed an episode you can catch up on the internet with BBC iplayer. This normally recalls episodes of that week not just the one programme for example eastenders it will be every programme shown on that channel.

Cutaways

Definition of a cutaway
 A brief shot that interrupts the main action of a film, often to depict related matter or supposedly concurrent action.

Cutaways do not have to contribute any dramatic content of their own, often being used to help the editor assemble a longer sequence. This is because editors choose cutaways related to the main action, such as another action or object in the same location. For example, if the main shot is of a man walking down an alley, possible cutaways may include a shot of a cat on a nearby dumpster or a shot of a person watching out of the window.

Cutaways are also used often in older horror films in place of special effects. For example, a shot of a zombie getting its head cut off may for instance start with a view of an axe being swung through the air, followed by a close-up of the actor swinging it, then followed by a cut back to the now severed head.

Point of view shot (POV)

A point of view shot (also known as POV shot) is a short film scene that shows what a character is looking at via the camera. It is usually established by being positioned between a shot of a character looking at something, and a shot showing the character's reaction. The technique of POV is one of the basics of film editing.

Sometimes the point-of-view shot is taken over the shoulder of the character.

Here is a POV shot being used in a short clip:

http://www.youtube.com/watch?v=A9_f1rPgtno

ASA

Definition of ASA:

The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. They work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practise (CAP), to maintaining the high standards laid down in the Advertising Codes, which are designed to protect consumers and create a level playing field for advertisers.


They deal with most types of ads but not all, here are a few:

Magazine and newspaper advertisements

Radio and TV commercials (not programmes or programme sponsorship)

Television Shopping Channels

Posters on legitimate poster sites (not fly posters)

Leaflets and brochures

Cinema commercials

Direct mail (advertising sent through the post and addressed to you personally)

Door drops and circulars (advertising posted through the letter box without your name on)

Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search

Marketing communications on companies’ own websites and in other, non-paid-for space under their own control

Commercial e-mail and SMS text message ads

Ads on CD ROMs, DVD and video, and faxes

We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear.